Google Adword average CTR Vs Good CTR

The average CTR generated by Google AdWords campaigns is about 2%, growing to 3% for some industries, such as finances and dating. However, this is will not be the same for everyone, as it depends on many factors, of which the most important are your industry and budget, but also different tricks that can help your store show up first in SERP.
Google AdWords CTR can be improved quite a lot if you are willing to invest in professional marketing services that will use smart techniques to make sure you’re getting the best results out of your ad campaigns.
For example, adding Google Ratings will help your products stand out of the crowd, increasing your CTR with up to 17%. About 90% of online shoppers said that reviews have a major role in their decision-making process, of which 88% trust online reviews just as much as a personal recommendation from family or friends.
CTR is the % of Click/Impression and Average CTR = % of Total Clicks/Total Impressions
E.g If a Keyword A has CTR 2.1%, Impression 450, Clicks 11 and
Second Keyword has CTR 1.6% Impression 1600, clicks 28
Total Clicks of Keywords (A+B)=39
Total Impressions Of keywords (A+B)=2050
Then Average/Weighted CTR:- 39/2050%=1.90%
The good average CTR in Adwords is 2%
Google Adword average CTR Vs Good CTR 


Location: Noida, Uttar Pradesh, India

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